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Alicante region and the iPhone

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  • Alicante region and the iPhone

    One of the advantages of using the iPhone is having access to google maps if you are abroad. But if you have done it once, you also find out about roaming charges - and they are hefty.

    Mobile Streetmaps (Mobile streetmaps) has a simple solution for that: you download on your iphone the map of the city or area you are going to visit, and you no longer have to download the map from Google. Simple and ingenuous, and hundreds of cities in the whole world are already available for downloading at the Apple website (Apple) for a nominal 99 cents per map downloaded - a fraction of what roaming charges would be. Alicante, Barcelona, Madrid, even Benidorm, Antwerp, London, New York - you name it.

    The maps have worked like a night lamp for flies for restaurant owners, and one in particular, from Alicante Spain, has been quick to see and exploit the potential: 'iPhone users are people with high spending power and high expectations. Our sponsoring the Alicante map - downloaded 4 to 10 times a day - allows us to target these people when they are looking for a quality restaurant'. Instead of advertisingin magazines, El Flamenco restaurant in Alicante believes firmly in the new technologies like internet, google, and now the iPhone. 'If only 25% of people come in, it makes between one and two tables more per day - it may not sound enormous, but in the present economic climate, every little bit helps'. A modern website, which comes out on the first two pages of google searches on selected searchwords, an excellent mailing list and of course the age old 'word of mouth' advertising make this restaurant an outstanding choice.

    'Good food, good service and decent pricing' are the recipee for success. And getting your iPhone advertising right - Mark from El Flamenco Restaurant (www.alicanterestaurante.com - Seafood, Paellas, Spanish and International Food) stressed he was quick to sign exclusive rights for sponsoring and advertising as restaurant for Alicante - though numerous other areas in the world are due to follow his example.







    for more information please contact
    john@sinteur.com
    mepossem@mac.com
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