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1.200 FREE loyalty cards issued in the first month of the launch.
The new shoppers loyalty card scheme in Torrevieja has attracted huge interest from shoppers, marking the scheme a huge success. Shops have issued the card to more than 1.200 customers in the first month of implementation, giving discounts, raffles, prizes and special promotions.
According to the Confederation of Independent Retailers in Valencia (COVACO), since its launch last July 14, customers have been benefiting from special offers and started to accumulate more discounts in each establishment.
Of these purchases, just over half are for food, about 30% are personal equipment and about 10% household electrical items.
They also state that 74% of the users are women, 26% men.
The Association of Small and Medium-Sized Merchants of Torrevieja (APYMECO) has rated a “good reception” for the card.
In September is expected to retail partners in other local towns will launch their own scheme, spreading further afield over time.
This is a pioneering initiative in the Valencia region and represents the first project of its kind launched in Spain by a business organization such as COVACO.
The cards are free and are give to you after making your first purchase in partisipating stores.
The new shoppers loyalty card scheme in Torrevieja has attracted huge interest from shoppers, marking the scheme a huge success. Shops have issued the card to more than 1.200 customers in the first month of implementation, giving discounts, raffles, prizes and special promotions.
According to the Confederation of Independent Retailers in Valencia (COVACO), since its launch last July 14, customers have been benefiting from special offers and started to accumulate more discounts in each establishment.
Of these purchases, just over half are for food, about 30% are personal equipment and about 10% household electrical items.
They also state that 74% of the users are women, 26% men.
The Association of Small and Medium-Sized Merchants of Torrevieja (APYMECO) has rated a “good reception” for the card.
In September is expected to retail partners in other local towns will launch their own scheme, spreading further afield over time.
This is a pioneering initiative in the Valencia region and represents the first project of its kind launched in Spain by a business organization such as COVACO.
The cards are free and are give to you after making your first purchase in partisipating stores.